Political Media, Inc.

Political Media, Inc. – IP Targeting

Political Media, Inc. IP targeting is an industry-leading innovative digital advertising products utilizing targets’ IP addresses as the entry point to deliver banner and video ads online, all without the use of cookies. IP Targeting brings the location-specific accuracy of direct mail to digital advertising. Through our patent pending technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet. Specifically, Political Media, Inc. offers:
  • Targeting without having to use cookies, census blocks or geo-location tools.
  • Patent pending technology combines more than 30 public data elements hyper accurately map an IP address to a home address with a greater than 95 percent accuracy.
  • Ability to simply run on the website where your target customer is surfing.
  • Capable to also target ads to your target consumer as well as the sites they like to visit. We can run ads on a customer’s choice of 1,000,000 websites with 30-50 billion impressions daily.
  • Flexibility to add conversion pixels and remarketing pixels.
  • Privacy IDs assigned to every customer.
  • Integration with existing active customer address lists.
  • Automatic blocking of adult and low quality spam sites.
  • Continuously updating reporting metrics, including exposure, clicks, conversions.
  • Post-campaign match-back analysis to determine which addresses were most productive.
  • Mobile phone targeting by location in high value buildings and addresses. IP Targeted video advertising.
 

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