GS Strategy Group
Our research provides our clients with knowledge that is actionable, not just interesting. To accomplish this goal, our surveys are designed to predict trends and political shifts before they occur—allowing us to provide an in-depth analysis of the behavior behind voters’/consumers’ decision-making processes. We do this by asking the target audience what they know and correlate this knowledge to their vote intentions or consumer behavior. This behavioral approach to survey research gives us an unparalleled way of assessing the environment and developing the strategy, tactics and targeted message(s) that will yield the best results.
At GSSG, we have a unique understanding of the center of the electorate and understand that it is fiscally conservative, but socially tolerant. These voters and consumers favor competition in the marketplace, lower costs and better service, but also have concerns about the environment, safety in their communities and treatment of workers. To win the center, it is critical to position your issue in terms of economic benefits, while assuaging societal concerns on health, safety, the workplace or the environment.